It would look like Amazon’s Alexa is studying your thoughts when she routinely orders extra bathroom paper or activates the lights at a selected time. However a brand new Tremendous Bowl advert reveals why it may not be a good suggestion to have the AI transcend simply voice help.
Actual life couple Scarlett Johansson (“Black Widow”) and Colin Jost (“Saturday Night time Dwell”) star within the 90-second spot, launched Monday within the commercial-heavy run-up to Sunday’s Tremendous Bowl LVI.
After commanding Alexa by way of Echo good speaker to prep the home the morning of a sport — she streams soccer on Prime Video, closes the blinds and chills some rosé — Jost and Johansson are struck by the way it appears Alexa “can learn your thoughts.”
The advert proceeds to look at the pitfalls of what the couple’s interactions could be like if Alexa was certainly a thoughts reader. Amazon even works in a plug for Complete Meals, the grocery chain it owns.
Amazon CEO Andy Jassy tweeted that the advert was one of the tech large’s commercials for Sunday’s sport, so keep tuned for updates on what else Amazon has in retailer.
The Tremendous Bowl between the Los Angeles Rams and Cincinnati Bengals airs Sunday at 3:30 p.m. PT on Fox.
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