Ohio advert marketing campaign targets Seattle ‘tech bros’ — questions why somebody would wish to keep in a giant coastal metropolis
The State of Ohio actually desires Seattleites to maneuver to the Buckeye state — even the tech bros.
A brand new advert marketing campaign from JobsOhio airing through the March Insanity basketball match particularly targets Seattleites, questioning why somebody would wish to keep in an costly coastal metropolis when Ohio beckons.
The advert encompasses a befuddled techie from Seattle by the title of Yuchi who tells a bunch counseling session that he’s returning to Seattle after networking and looking for enterprise capital in Ohio’s tech scene, sparking the counselor of the session to notice that “Ohio denial is actual.”
“My workplace in Seattle is sick,” Yuchi tells the group. “I’ve simply been working from dwelling for like two years now, and I notice I didn’t actually know why I used to be residing there anymore.”
The narrator kicks in to declare: “They at all times come round to Ohio in the long run, even the tech bros.”
Let’s pause right here for one second to replicate on the authenticity of the advert, because the document must be set straight.
- First, Ohio is hardly a vacation spot for Seattle entrepreneurs looking for capital.
- And, secondly, the Buckeye state — with almost 4 million extra residents than Washington state — attracted $2.3 billion in enterprise capital final yr throughout 181 offers, based on the Enterprise Monitor report. Washington state attracted $8.5 billion throughout 549 offers.
The advert directs individuals to hitch the dialog at #LastStrawStory on social media, with some lower than flattering reactions already popping up. The brand new JobsOhio marketing campaign additionally has related themed advertisements concentrating on Austin and Los Angeles, with one that includes a current Ohio transplant by the title of Graham who laments shedding out on his fourth bid on a home in Austin to a tech bro.
The JobsOhio YouTube web page presents a bit extra perception on the advert marketing campaign:
When you’ve been working from dwelling for the previous two years, you is perhaps questioning what you’re nonetheless doing in your large, coastal metropolis. So are we. Once you tweet us your #LastStrawStory throughout March Insanity or go to OhioIsForLeaders.com, you’ll study extra about life within the Buckeye State, from evaluating cities like Cincinnati, Cleveland, and Toledo, to imagining your self in an important new job with a brief commute. We’ll save a seat for you in Ohio… sure, even for the tech bros.
We’ve seen this on-the-nose strategy from the Buckeyes previously. JobsOhio additionally positioned billboards round Seattle previously yr, together with one which mentioned: “Reside the place you may truly save for a wet day.”
Editor’s word: I spent the primary 18 years of my life in Ohio, and nonetheless go to a couple of instances every year. It’s a fantastic place. However I’ll stick by this maxim: “Ohio is a pleasant place to be from.”
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