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ServiceNow to accumulate Seattle information observability startup Period Software program

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Era Software CEO Todd Persen. (Era Software Photo)

Silicon Valley tech giant ServiceNow announced that it plans to acquire Era Software, a Seattle startup that helps developers manage and analyze large volumes of observability data across cloud-native workloads.

ServiceNow, an $81 billion company that offers digital workflow software products, said the deal will provide customers with a “unified observability solution at scale” and builds on the company’s acquisition last year of Lightstep, a cloud-native reliability platform.

“The success of digital transformation is tied to unified observability, and log management is a key component of that. The Era Software acquisition allows us to pull log data into the new world of modern observability with ServiceNow’s scale and breadth,” ServiceNow wrote in a blog post.

Era’s technology will be folded into Lightstep’s product, according to a spokesperson.

Era was founded in 2019 by CEO Todd Persen, co-founder and former CTO of InfluxData, and CTO Robert Winslow, co-maintainer of Google’s FlatBuffers low-latency storage framework in Rust and co-creator of the Time Series Benchmarking Suite.

The company, formerly known as EraDB, raised a $15.2 million Series A round last year led by Playground Global. Other backers include Foundation Capital, Array Ventures, Global Founders Capital, and angel investors. Era has 40-50 employees and most are expected to join ServiceNow.

Terms of the deal were not disclosed.

Other recent ServiceNow acquisitions include Hitch Works, Gekkobrain, Mapwize, and DotWalk.

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